Ecommerce
Built Around
Your Business
Generic platforms are built for the average seller. If your products, pricing, customers, or ordering process don't fit the average, we build something that does. Every ecommerce project we take on starts with how your business actually works, not with a template we're trying to adapt.
The problem with off-the-shelf
Most platforms are built for someone else's business
Shopify, WooCommerce, and every platform like them are engineered for the most common use case: one price, one customer type, standard checkout, standard shipping. If that describes your business, they work fine.
But most small businesses have at least one thing that doesn't fit: custom pricing tiers, wholesale accounts alongside retail, subscription or recurring orders, products that need configuration before purchase, or a checkout flow that has to match an existing offline process.
When that happens, businesses either contort their process to fit the platform, or they spend years fighting plugins that almost do what they need. Both options cost more in the long run than building it right.
We design the system around your specific requirements from the start. The result is something that fits the way you sell, works reliably, and doesn't require workarounds to handle your most common scenarios.
What we build for
Every kind of selling situation
Retailer & trade accounts
Account-based access, custom pricing per tier, minimum order enforcement, and self-serve portals that eliminate the phone call on every order.
Custom online shops
Product catalogs designed around the way your items are actually browsed, with checkout flows that match how your customers want to buy.
Configurable & custom products
Products that need dimensions, materials, finishes, or other specifications before they can be quoted or ordered. Built so customers can configure exactly what they need.
Retail + wholesale on one platform
Public-facing retail site for individual buyers alongside a separate gated portal for wholesale accounts, both running on the same product catalog and inventory.
Booking & service checkout
Purchasing services, packages, or time-based appointments with online payment, confirmation, and calendar integration built into the flow.
Recurring & membership orders
Subscription products, member pricing, or recurring billing cycles, managed from a customer dashboard that doesn't require a support ticket to update.
What gets built for you
The pieces that make your ecommerce actually work
Catalog & product experience
Product pages designed around how people actually shop your specific inventory. Not a default grid. Whether you sell by SKU, by material, by size range, or by project type, the browsing experience is built to match.
Pricing logic built for your model
Fixed prices, volume tiers, account-based rates, configurable quotes, or any combination. The pricing system reflects how your business actually prices things, not what the platform's default checkout allows.
Customer accounts & self-service
Account dashboards where customers can place orders, check status, view order history, update their info, and manage their account without contacting you. Reduces support volume significantly.
Checkout & payment flows
Checkout designed around how your customers complete a purchase. Streamlined for conversions, with payment options, terms, and confirmation steps that match your business process.
Order management & fulfillment tools
Internal dashboards that track every order from received to shipped. Your team knows exactly what's outstanding, what's in progress, and what needs attention, without a spreadsheet.
Integrations with your existing tools
Connection to your accounting software, shipping platform, CRM, or inventory system so data doesn't have to be entered twice. Orders flow where they need to go automatically.
Portfolio: B2B wholesale
Learn Grow Play
A custom B2B ordering portal for a wholesale greeting card company. Independent retailers log in, browse the full catalog, place orders, and track their history without calling. Eliminated the manual back-and-forth that came with every order.
Portfolio: Retail shop
SKACRAFT
An online shop for a handmade woodworking studio that opened new sales channels and told the story behind the work. Helped drive 30% business growth by bringing the brand and buying experience online in a way that matched the craft.
How we approach it
We start with how you sell, not what the platform supports
Before anything is designed or built, we spend time understanding your product line, your customer types, how orders work today, and where the friction is. That becomes the spec. The technology follows the business logic, not the other way around.
We scope every project clearly before we start. You get a specific description of what will be built, what it will cost, and how long it will take. No discovery fees, no vague estimates that expand mid-project.
Aaron handles every ecommerce project personally, from discovery through launch and ongoing support. You're working with the person who built the system when you have a question or something needs to change.
Most ecommerce clients also stay for ongoing development. As your product line grows, your customer base changes, or your process evolves, the system evolves with it. You're not locked into what was scoped on day one.
Tell us how your business actually sells
Aaron responds personally, usually within one business day. We'll tell you what's buildable and what it would take to get it right.